Shoppers Can’t Get Enough of This Viral $26 ‘Amazon Nightgown’ Dress

Jessica Leigh Mattern

Cozy and cute, Amazon shoppers love this $26 dress, which comes in tons of pretty fall prints.

After blowing up and selling out over the summer, shoppers are still going crazy over this $26 dress, which comes in several pretty prints for autumn, too.

First made popular by blogger and influencer Grace Atwood of TheStripe.com, this comfortable and affordable dress from R.Vivimos, nicknamed “the Amazon Nightgown,” has garnered a cult-like following and even a hashtag (#amazonnightgown) where fans share photos of their latest outfits starring the dress. And while it’s comfy enough to wear to bed, the versatile piece, which is not actually a nightgown, can also be worn as a casual everyday dress or even dressed up with heels for more special occasions.

To buy: $26; amazon.com.

The loose and flowy dress comes in a variety of bold and colorful prints. While some of the bright patterns are a bit more summery, there are plenty featuring autumnal hues like the neutral leopard print, the ivory and brown floral print, and the dark floral print with hints of purple and beige.

Its comfortable cotton fabric is perfect for those transitional fall days, and once the temperatures drop, you can style it with your favorite cardigan, denim jacket, or scarf for a warmer, layered look.

Owners also love pairing the Prime-eligible piece with a belt and other accessories like felt hats and leather crossbody bags, asserting that how you style it makes all the difference. “I went back and forth on this piece, but once I got the belt on, I was sold,” one reviewer wrote. “I enjoy the soft fabric, the gorgeous print, and I now have found a way to love the fit! It’s gorgeous and I want 1,000 of them.”

Those looking for something just as colorful, but prefer something a bit more structured should check out the brand’s similar $27 boho midi maxi dress, which features a drawstring waist. Shoppers call the dress “just incredible” and “super comfy”—and since it comes with an adjustable waist, you can easily style it to fit you perfectly.

To buy: $27; amazon.com.

Whether you get the wildly popular original or cinched waist version, both make getting dressed and ready super simple, which is obviously our favorite part. We’ll take one in every print, please!