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While rising vaccination rates are bringing light to the end of the COVID tunnel in the U.S., many places around the world are still struggling significantly with the pandemic—with one of the hardest-hit locations being India. There, cases are surging, prompting full hospitals and a dire lack of resources. So this morning, design superstar Justina Blakeney pledged 50% of today's proceeds from her shop, Jungalow, to Give India.
"50% of proceeds from @thejungalow shop will go to @give_india today (4/30) to help with medical equipment and aid due to the catastrophic COVID surge there. Sending love to our friends and collaborators and their families in India," Blakeney announced on her own Instagram page.
"There is a catastrophic COVID surge in India right now, people are in dire need of medical equipment and aid," reads the post on Jungalow's Instagram page, alongside a photo of Jaipur's Pink Palace.
India's COVID fatality rate is currently over 2,500 a day, with hospitals in desperate need of oxygen and other medical equipment. Give India's efforts will focus on cash for family members of those lost to COVID. According to the company's site, "Each bereaved family will receive a one-time humanitarian cash support of ₹30,000 [about $400 USD] to help with living expenses." Other organizations, like Imana, are assisting by delivering emergency oxygen to hospitals and healthcare facilities.
Jungalow is not the first design company to pledge and encourage donations to India. Earlier this week, John Robshaw—who sources many of his printed textiles from India—pledged a percentage of proceeds to relief efforts over two days through Give India. If you're looking to help and in need of some new home decor, there's never been an easier way to support than shopping for your home through one of these brands. Might we suggest scooping up one of Jungalow's adorable new animal planters?
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