Serena Williams wants every woman to look and feel like a champion.
The athlete and designer is making headway in terms of fashion inclusivity by debuting pieces from her latest collection created “for everybody and every body.”
In a video shared to Instagram, the creative lead of the aptly named fashion brand Serena unveiled the universally flattering Twist Front Dress designed so that every woman can have a “red-hot” summer.
“No one in the world looks exactly the same,” Williams said, surrounded by women wearing the red frock. “We all are different people, we have different personalities, different traits. We’re all look different and we have to bring our personalities out!”
The bold midi dress was created to blend both comfort and style for women sizes XS to 3X as a transitional piece to suit any occasion.
“I wanted to showcase our red twist dress to let you guys see how it looks on every one of our figures,” Williams explained of her decision to gather a group of friends and family together to model the design. “I love it. What better way than to showcase it on every body type.”
“I don’t normally feel like I have a problem with my body,” Williams’s sister Isha said in the brand’s video. “You have really taken something and made it work for different sizes. It makes everyone feel like they’re embraced. Often times if I’m online shopping or going out to look for something in particular, I have to think ‘How can I make this sexy?’”
The dress, which retails for $158 CAD, quickly sold out in almost every size, with fans eager to declare themselves a fellow “S Woman.”
“The S woman, the Serena woman, is smart, she is stylish, she is silly, she is spontaneous and sassy...that’s the S woman,” Williams said. “We want to do things that encompass your lifestyle…I’m not a size two, or a four… It’s really important to me to have different sizes for everyone so they can feel powerful and confident and also sexy and fun.”
Until Williams’s design is back in stock, we’ve rounded up some other versatile wrap dresses for you to add to your wardrobe!
SHOP IT: Everlane, $132
SHOP IT: Nordstrom, $112 (Originally $168)
SHOP IT: Hudson’s Bay, $119 (Originally $159)
SHOP IT: Nordstrom, $99
SHOP IT: Ever New, $70 (Originally $130)
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