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Earlier this year, tennis champion and fashion entrepreneur Serena Williams debuted a red dress that sold out in days. The reason? She pulled off a fashion feat few others have achieved and created a style that looked drop-dead gorgeous on every body type.
This she proved to the world with a mic-drop video of herself and six friends wearing the twist-front design:
Now Williams has done it again with wide-leg pants, an empowering plaid jacket, and a stylish cardigan designed to flatter all body shapes and sizes.
Williams brings her "Everybody, Every Body," video series to Yahoo, kicking off the partnership with an exclusive 15 percent discount for our readers (details below!). The series was created to showcase the universally flattering styles of her fashion line S by Serena and to make a strong statement in support of size inclusivity.
“While we all have different bodies, personalities and backgrounds, we can all feel confident, bold and fierce when wearing clothing that we love and feel great in,” says Williams. “Our first ‘Everybody, Every Body’ video helped grow and empower our strong community. We hope to reach and inspire even more people by championing their greatness and encouraging them to be seen and be heard."
Shop the collection
In her premiere “Everybody, Every Body” (watch it, above) video for Yahoo, titled “Serena’s Favorite Things,” Williams gave us an exclusive look at her favorite seasonal pieces from S by Serena. The line aims to empower women to embrace their bodies with chic pieces available in sizes XS through 3X, available to browse on Yahoo Shopping.
Williams highlights everything from a miniskirt and cardigan set to a velvet pantsuit, which she says is extra flattering. “When we did our samples and we ordered them, I said, ‘You know what, we should order way more of those because those will look good on everyone.’”
Another style Williams is especially excited about is the Ashley Plaid Coat, a longer iteration of a blazer from S by Serena’s first collection that was inspired by her close friend Meghan Markle. “With the belt, I wanted to put really cool affirmations on them,” says Serena. “We have ‘strong,’ we have ‘spectacular,’ we have ‘smart,’ all words that start with S!”
Shop it: Use the code YAHOO15 for an exclusive discount on new arrivals in the S by Serena collection.
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