Moisturizer has historically been one of the skin care items I’m most reluctant to splurge on. Drugstore stuff works just fine, and I’d rather shell out for expensive serums that smell a little like sulphur (that’s how I know the formula is legit!). But when I tried Tatcha Water Cream, I realized in less than a week that I had to revise the usual budget. I like to use it at night and pile on a bit more than I think I need. The stuff goes on like a smoothie. Sounds insane, but it’s true: Pores just drink it up. —Mattie Kahn, culture director $68, Sephora. Get it now!