Sephora Is the First Company to Pledge Carrying 15 Percent Black-Owned Brands

Elizabeth Denton

Just a week ago the company announced a partnership with the National Black Justice Coalition, raising more than 1 million dollars to empower Black LGBTQ+ people. Now, the retailer is taking inclusivity one step further by joining the Black-owned brands pledge, called the 15 Percent Pledge. “We recognize how important it is to represent Black businesses and communities, and we must do better. So, we’re starting now,” states the Instagram post announcing the promise.

The 15 Percent Pledge was started by Brooklyn-based designer Aurora James, founder of Brother Vellies. She called on retailers, specifically Sephora, Target and Whole Foods, to dedicate 15 percent of its shelf space to Black-owned brands. Sephora is the first and only retailer so far as to join...

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