It's already been quite the year for Selena Gomez, and it's only February. Hot off the heels of her most recent album, Rare, which came out in January, it's just been revealed that the singer and actor is launching a beauty line of the same name. On Tuesday, February 4, Gomez posted a video to her Instagram page announcing the new venture: "Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait," she shared in the caption.
Although she's had some killer makeup moments in the past, Gomez tends to keep it low-key when it comes to beauty, so it will be interesting to see the direction the line goes in. She didn't share tons of details, but here's everything we know about the line so far.
The name: The line is called Rare Beauty, which mirrors the name of Gomez's recent album. She's referred to the album as her diary from the past few years, and many of the lyrics are speculated to be about her relationship with Justin Bieber.
The release date: There's no exact launch date yet, but per Gomez's video, the line will be available summer 2020.
Where to shop: Good news: You'll be able to pick up Rare Beauty at Sephora with all your other beauty essentials.
The mission: Judging from Selena Gomez's voice-over in the video, the brand is all about embracing inner beauty. "Being rare is about being comfortable with yourself," she says in the clip, which you can watch above. "I've stopped trying to be perfect. I just want to be me. I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves to each other and start embracing our uniqueness. You're not defined by a photo, a like, or a comment. Rare Beauty isn't about how other people see you. It's about how you see yourself."
Originally Appeared on Glamour