It's been almost exactly six months since Selena Gomez first announced that she will be launching what has since become one of the most highly anticipated celebrity beauty brands in recent memory: Rare Beauty. In that time, Gomez has shared peeks at what the makeup collection can do with behind-the-scenes selfies, and now, we finally know when we'll be able to experience those products for ourselves.
On Tuesday, both Gomez and Rare Beauty made an announcement on Instagram that Rare Beauty will be launching on September 3. The brand's website — which has featured a video, photos, and mission information for a while — has a sign-up option that will send even more details about the launch directly to your email address as the big day gets closer.
Outside of rarebeauty.com, Rare Beauty products will be available exclusively at Sephora, which has had a brand page set up for months promising the arrival of Gomez's line in 2020. Sephora has also set up its own sign-up option for Rare Beauty notifications, and we have a feeling everyone who's already signed up will be getting an email about this very thing shortly.
The products themselves have been very much under-wraps thus far, but Gomez has been very open about her goals for Rare Beauty. "I wanted to make a brand where you feel comfortable. You know, I think people feel the pressure — I know I do — where you kind of feel like you need to look like everyone else or you should get this because that's what everybody else gets," she said in an introductory video.
She has also made it clear that she wants Rare Beauty to be a force for good in the fight for more access to mental health services. In July, the brand announced that it was forming the Rare Impact Fund, wherein one percent of Rare Beauty sales will be dedicated to increasing access to resources, with the hopes of raising $100 million within 10 years.
That starts with the very first Rare Beauty product sold, and now we finally know that will be September 3.
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Originally Appeared on Allure