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On any given day, the retail giant adds and removes sales from this secret section on a handful of their Echo smart devices, Fire TV video streamers and Kindle e-readers — and let us tell you, the savings are good! If you’re looking to build out a smart home or just want to read mountains of e-books on one device, you need to know about this page.
So what’s on sale? Here's a taste: Amazon’s top-rated Insignia 24-inch Smart HD Fire TV can be had for just $110, or $60 off — that's a 35 percent savings!
And Amazon will give you free shipping too. But if you have Amazon Prime, you’ll get so much more — from access to new movies and TV shows, discounts at Whole Foods, exclusive sales and two-day shipping on many, many items. Not yet a member? Let's fix that: You can sign up for a free 30-day trial here. (And even those without Prime get free shipping on orders of $25 or more).
Check out our favorite hidden finds below, and shop the rest of the secret sales on Amazon devices here:
Save 25 percent: Echo Buds (2nd Gen)
The latest Echo Buds feature active noise-canceling (not available with the first generation). Now you can enjoy your favorite music and podcasts free from annoying background noise. Score a pair for $90 with the standard charging case, or $110 with the wireless charging case.
These second-generation Echo Buds are built for long-lasting comfort with a new, sleeker design that fits securely in your ears (unlike Apple AirPods). They deliver high-quality audio that's well-balanced and clear with deep bass. These babies are durable and tough, with up to 15 hours of battery life per charge (and an extra two hours with a 15-minute quick charge). And your trusty Alexa voice assistant is built-in.
"A quality pair of buds. Out of the box, setup was easy," wrote a delighted five-star reviewer. "I already had the Alexa app on my phone, so all it took was having the app open while I opened the case on the new ear buds.... The audio playback is excellent. Experimented with some heavy metal and classical, and the sounds were great. Even the classics like Sinatra sounded great, with the vocals loud and clear."
Save 20 percent: Fire TV Stick 4K
Got an older 4K TV? How 'bout an instant "smartening up" with the Amazon Fire TV Stick 4K? This genius gizmo is on sale for just $40, or $10 off, right now.
Simply plug the Fire TV Stick 4K into one of your 4K TV’s HDMI ports and the streaming device will find your home’s Wi-Fi network and wait for you to log in.
Once synced, you’ll have access to hundreds of streaming apps and channels, including Prime Video, Netflix, Hulu, YouTube, Disney+, HBO Max, Apple TV, Starz, Showtime and so much more. You’ll find fun interactive settings like pop-up results for actor and director names via IMDb. Plus, Alexa voice assistant is at your service!
"If you get this new Fire Stick, forget cable," one savvy Amazon shopper shared. "I love this new Fire Stick. I need one for each room. It has more features and stations that are free and come with the Fire Stick."
Save 35 percent: Insignia 24-inch Smart HDTV — Fire TV Edition
Need a new TV? Amazon has this Insignia 24-inch Smart HD TV — Fire TV Edition still on sale for just $110! The standout set delivers eye-popping colors and exceptional picture quality — both of which are rare in this price range. The audio is top-notch too — and Alexa is included in the remote. So if you’re not a fan of endlessly scrolling through a grid of movie titles (and who is), you can just say, “Alexa, play Knives Out,” and she’ll make your wish come true.
“I am honestly very pleasantly surprised with how much I like this TV,” reports a satisfied Amazon shopper. “As far as clarity goes, I believe HD720p is plenty for this screen size. I’m a bit of a TV snob and the lower clarity is not noticeable in this size.”
Check out more secret sales on Amazon devices below:
Get $60 off Toshiba 32-inch HD Smart Fire TV, amazon.com
Get $60 off Insignia 39-inch HD Smart Fire TV, amazon.com
Want more? Scroll for some of Amazon's best sales this week:
Headphones and earbuds
Apple AirPods Pro, $190 (was $249), amazon.com
Apple AirPods Max, $479 (was $549), amazon.com
Beats Ep Wired On-Ear Headphones, $80 (was $130), amazon.com
Smartphones and tablets
BioShock: The Collection, $20 (was $50), amazon.com
NBA 2K21 (Xbox Series X), $18 (was $70), amazon.com
Outriders Day One Edition (PS5), $40 (was $60), amazon.com
Immortals Fenyx Rising (PS5), $24 (was $60), amazon.com
Mafia: Definitive Edition (PS4), $20 (was $40), amazon.com
Govee 33ft LED Strip Lights, $18 (was $23), amazon.com
iRobot Roomba 694 Robot Vacuum, $250 (was $274), amazon.com
Work from home
Acer Chromebook Spin 311, $245 (was $499), amazon.com
Truweo Posture Corrector, $12 (was $30), amazon.com
Sdara Rose Quartz Roller, $14 (was $20), amazon.com
Ewedoos Women's Yoga Pants, $20 (was $27), amazon.com
Health and wellness
Lysol, Disinfectant Spray, $6 (was $11), amazon.com
Petstages Cat Tracks Cat Toy, $11 (was $25), amazon.com
The reviews quoted above reflect the most recent versions at the time of publication.
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