Jamie Kantrowitz and Nicole Rice founded Countertop with the goal of helping people focus on wellness through simple and delicious home cooking. Today, the duo sells a variety of products from seasonings to honey, all meant to enhance both the flavor and nutritiousness of your food.
Before all this, both women had very different career paths. Rice worked in fashion PR and marketing before becoming a doula and Ayurvedic health expert, while Kantrowitz spent her 20s working in politics and digital media. She gained experience working at a digital media agency, as a campaign fundraiser, as a pioneer in online voter registration at Rock the Vote, and as a marketing executive at a little company called MySpace. It wasn't until after Kantrowitz had her first child that she and Rice met and cooked up the idea for Countertop.
"Even though I've jumped industries, there are common threads that go through it," Kantrowitz tells Hillary Kerr on Episode 42 of Second Life. Tune into the podcast to hear Kantrowitz's full story of career swapping and keep reading for more on Rice's journey from the fashion industry to wellness.