Sebago x Baracuta Proves Collabs Don't Have to Be High-Concept, Just Cool

Jonathan Evans
Photo credit: Courtesy
Photo credit: Courtesy

From Esquire

Photo credit: Courtesy
Photo credit: Courtesy

At this point, you almost expect a frothing report from one of the seedier corners of the 24-hour news universe: "Breaking! Collaboration oversaturation reaches dangerous levels! More, after these messages from our sponsors."

Collabs have indeed hit a point where it's reasonable to ask, when a couple of brands team up, if that really had to happen (or if it was, perhaps, a cynical cash-grab). There's also the question of what a collaboration should look like in 2020: Something novel and conceptual, or something that leans back on the strengths of the players involved. Well, the recent partnership between Sebago and Baracuta—debuting exclusively here at Esquire—is a strong argument for going the latter route. It's an array of the brands' greatest hits, done up in a simple color palette of red, navy, and hunter green inspired by the Fraser tartan lining in Baracuta's jackets, and it looks really damn good.

Photo credit: BasicStudios / Dario Dinocca
Photo credit: BasicStudios / Dario Dinocca

SHOP THE COLLECTION

With Sebago in the mix, you know there's got to be a lineup of the brand's signature Docksides boat shoes, each of which (priced at $245) throws the collection's core colors together in a different configuration. Really, the only thing to recommend one version over the others is your personal taste. Like it a little loud? Maybe you want more red. Tend to opt for subtlety? Well, the green take should suit you nicely.

Photo credit: BasicStudios / Dario Dinocca
Photo credit: BasicStudios / Dario Dinocca

Further on the footwear front, and with only the slightest hint of the collaborative colorways, is Sebago's Dan penny loafer ($349). Sitting quietly inside that iconic cutout on the vamp is a tiny swatch of Baracuta's Fraser tartan. It's the sort of thing you might miss if you're not keeping a keen eye on things, which, as it happens, is the kind of style detail that feels especially welcome right now.

Photo credit: BasicStudios / Dario Dinocca
Photo credit: BasicStudios / Dario Dinocca

SHOP THE COLLECTION

Rounding things out is a pair of Baracuta's signature G9 Harrington jackets, one in a simple navy ($429) and the other—keeping with the theme—in a blue, red, and green colorblock ($459). Both feature some rather regal-looking gold co-branding on the lining; your call if you want the statement-making to be broadcast to the world or stay between you and your outerwear.

The thing about this collab is that it sounds a little weird initially—Sebago and Baracuta? Huh.—but makes perfect sense in execution. The brands didn't get too cute with it. They didn't try to take it to some heady, high-concept place. They just teamed up and put a little spin on their core offerings by incorporating a bit of what the other does best. It's a simple formula we could all stand to see employed a bit more often, lest the breathless news reports move from fantasy to reality (shudder).

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