Score Free Snacks While Supporting a Good Cause With 'The Popcorn Challenge'

'The Popcorn Challenge' benefits the Ryan Seacrest Foundation's work with children's hospitals.

Snackin' for a good cause? Count us in.

This holiday season, SNAX-Sational's Candy Pop and Cookie Pop is celebrating their annual "SnackGiving" initiative for 2022 with "The Popcorn Challenge."

Fans of the crunchy, salty (and in this case, sweet) goodies can join in on the fun while helping raise funds and brand awareness in support of the Ryan Seacrest Foundation charity and their work with children's hospitals nationwide.

The Ryan Seacrest Foundation has built 11 state-of-the-art broadcast media centers, named Seacrest Studios, in children’s hospitals across the U.S. aimed to inspire today’s youth through entertainment and education-focused initiatives.

"We are excited to team up with SNAX-Sational Brands for another year," Meredith Seacrest, Executive Director and COO of RSF, said in a press release. "Their support is helping us build multiple new Seacrest Studios in pediatric hospitals, while continuing to bring entertaining and uplifting experiences to patients in our existing 11 studios."

<p>Credit: Shutterstock, Popcorn Challenge 2022</p>

Credit: Shutterstock, Popcorn Challenge 2022

Want to know how to win free popcorn? Entrants must try to catch as much popcorn as possible in their mouth in 10 seconds. To win, the contestant should post a video on social media attempting the challenge for a chance to win a free case of Candy Pop and Cookie Pop popcorn.

The grand winner will receive $1,000 (chosen at random), and 20 other recipients will win a year of popcorn delivery of their choice from the extensive portfolio of flavors, plus a Who Has It Holiday VIP Gift Box. The brand will be picking these 20 lucky winners attempting the tasty task with bonus points to those challenging their friends to take on the feat. The best part? Even unsuccessful attempts qualify, so don't worry if you can't catch even one piece in your mouth!

Ahead of Giving Tuesday (Nov. 29), former NSYNC band member Lance Bass kicked off the challenge on Nov. 15, posting a video of himself attempting the entertaining endeavor. The musician made sure to note that "it's harder than it looks" as he finished the 10 seconds having only landed two pieces of popcorn successfully in his mouth.

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Popcorn Challenge Entry Instructions:

  1. Post a video (stories, reels or static) attempting ‘The Popcorn Challenge’ and tag @cookiepop_candypop and @ryanfoundation between Nov. 15 - Dec. 15.

  2. (Invite @cookiepop_candypop to be a collaborator if on IG)

  3. Include hashtags: #snackgiving #snacktogive #popcornchallenge #cookiecandypop #ryanfoundation #givingtuesday

  4. Make sure to use the music "Popcorn Challenge!"

A portion of the proceeds of all retail and e-comm sales of all flavors will support the foundation, benefiting their Seacrest Studios within children’s hospitals across the United States.

National retail partner It'Sugar, which features the entire Cookie Pop and Candy Pop flavor portfolio—from Oreo and Nutter Butter to Twix and Snickers—will also be donating proceeds from the Special Edition Holiday Flavors (Iced Gingerbread and Peppermint Hot Chocolate) to the charitable organization through Dec. 15.

Finally, a specialty snack you can feel good about gifting all your loved ones this year... and if you're looking for something unique to make for upcoming holiday gatherings, try your hand at a Candy or Cookie Pop-centered treat!

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