Shot in Yoff, a coastal commune in Dakar, the captivating campaign tells the tale of Kankourang, a mystical entity that protects and preserves ancestral traditions, ensuring communities stay intact. The being is also said to defend against curses and threats, serving as a spiritual and literal guardian. Going beyond the average footwear collaboration, Salomon x Jah Jah's union amplifies African and Caribbean communities.
Captured by creative director Daquisiline Gomis and director/photographer Otman Qrita, the ACS Pro sits comfortably within the expansive landscape. Its formidable silhouette is covered in a dominant black hue while red, green and yellow liven up the tongue, subtly nodding to the colors of the African Liberation Flag. A red heel tab harmonizes the entire shoe's design.
The Salomon x Jah Jah ACS Pro is available on September 28 via Salomon's online store for $230 USD. Take a look at the campaign in the gallery above.