Saks Celebrates Its Fall Campaign with a Disco Party During NYFW

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Photo credit: Neil Rasmus/BFA.com
Photo credit: Neil Rasmus/BFA.com

With a seemingly never-ending list of celebratory events taking place during New York Fashion Week, it’s clear that after more than a year on pause the industry just wants to party. So Saks Fifth Avenue would threw a memorable soirée apart of the rollout for its Fall/Winter 2021 campaign.

From a five-foot tall champagne tower and over 110 disco balls (you read that correctly) scattered through its midtown venue, the event was every bit as over the top as one would expect. Paris Hilton DJ’d the festivities, looking every bit as radiant in a colorful mini dress and Barbie-esque high ponytail. While, singer Kim Petras performed in Bottega Veneta’s kelly-green corkscrew belt. Other attendees of the evening included everyone from Tommy Dorfman and campaign star, actress and Oscar-nominated writer Sarah Paulson to designers Alejandro Alonso Rojas and Monse’s Fernando Garcia. Translation: the style set was out in full effect.

Photo credit: Billy Farrell/BFA.com
Photo credit: Billy Farrell/BFA.com

The campaign itself features Paulson on the cover of Saks’ women’s Fall 2021 Fashion Book. While comedian Kumail Nanjiani faces the respective men’s issue. Both of which are filled with the season’s latest tends, including sequins, knitwear, and blanket dressing, to name a few, as a well as market selects for each that readers can shop right at their fingertips.

Photo credit: Saks
Photo credit: Saks

Adding to the ambience of the event, there was a mosaic wall with the campaign images plastered throughout. As well as, branded mini slider burgers and boozy milkshakes that really brought the whole theme together. The catalog is available now in stores for those that would like to peruse all that the retailer has to offer this season.

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