Rosalía and MAC's Viva Glam Lipstick Is Finally Here

Ariana Yaptangco
·2 mins read

From ELLE

Rosalía has entered the beauty chat. After conquering the music world earlier this year at the Grammy's, the singer and ELLE summer cover star is MAC's newest VIVA GLAM Ambassador and her lipstick is available today!

"Taking part in a MAC VIVA GLAM campaign has become a rite of passage for mega-talented stars who are making change and doing things differently,"said Global Creative Director Drew Elliott. "As one of music’s biggest breakout stars at the moment, Rosalía is the perfect face for this year’s campaign not only because of her iconic red looks and signature Spanish style, but also her passion for helping women and girls. We can’t wait for her fans to see what she has in store for them with this new collaboration."

Known for her signature red lip, Rosalía and MAC teamed up to create a matte red lipstick, Viva Rosalía! VG26, with 100 percent of proceeds donated to support women and girls, HIV/AIDS relief efforts, and the LGBTQ+ community. Through this partnership, MAC hopes to "spread awareness about the health and rights of women and girls."

Photo credit: Courtesy
Photo credit: Courtesy

Rosalía's new gig follows a dream-like start to 2020. “The Grammys experience, really, was like, Wow,” she told ELLE for our summer issue. “It was a big deal for me. My whole life, I’ve watched the artists I most admire perform on that stage, you know? And suddenly, to find myself singing flamenco and dancing a little seguidilla [a Spanish dance in triple time], I felt so grateful, I swear. I felt so embraced. I cried in the car on my way to every rehearsal. I couldn’t believe what was happening.”

MAC VIVA GLAM VG26 is available now on maccosmetics.com. 100% of the proceeds will be donated to the M∙A∙C VIVA GLAM Fund, supporting women and girls, HIV/AIDS and LGBTQ+ communities.

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