The Root 100 - The Most Influential African Americans in 2020 - 59: Bozoma Saint John

Oleg Dyachenko
·1 min read

The first week in her new job at Netflix, where she's displaying her masterful ability to fuse marketing and pop culture, the indomitable Bozoma Saint John had to have emergency surgery. From her hospital bed the next day, she led a virtual workshop in a beaded-collar nightshirt and a bonnet emblazoned with Chanel charms, because the brilliance must shine on. In case it's not obvious why Netflix pulled her to create connectivity with their global base, Saint John has dedicated her career to working her signature magic on other brands, starting at Spike Lee's advertising agency, Spike DDB, and moving on to Pepsi, Apple Music, Uber and, most recently, marketing and entertainment mega-agency Endeavor. As a force who was dedicated to diversity and inclusion before they became corporate buzzwords, she's heartened by what the pandemic and protests of 2020 are doing to humanize big business. She's also excited by what she can do with those issues at Netflix and its expanding portfolio of films and TV series told by people of color with so much to say.