The Rock and Dany Garcia Are Going to Throw a Fitness Lollapalooza in October

Temi Adebowale
·3 min read
Photo credit: YouTube
Photo credit: YouTube

From Men's Health

  • Dwayne "The Rock" Johnson and Dany Garcia have announced their newest venture, Athleticon.

  • The fitness and entertainment event will include panels and competitions.

  • Athleticon will take place in Atlanta in October.

Pop culture fans have Comic Con, and Stranger Things fans have Stranger Con, but if you're a health and wellness buff, there really isn't a convention that you can go to—until now. Dwayne "The Rock" Johnson and his business partner Dany Garcia have recently announced the upcoming arrival of the fitness event Athleticon, and it sounds amazing.

Athleticon will include competitions, panels, live performances, and exclusive premieres, and you can also expect to explore facets of nutrition, healthy living, sport tech and fitness at the event.

View this post on Instagram

@therock and I invite you to…@athleticonatl!! The idea behind #ATHLETICON was to bring our passion for athletics, wellness and entertainment together into one epic and energizing event for EVERYONE to enjoy. It's taken us years of planning to create a truly unique 360 experience that will satisfy your soul, inspire the best version of yourself AND be truly entertaining. Join us in my bio as we ignite, motivate and inspire - together. See you in ATL!! #ATHLETICON @tgcmgmt @sevenbuckscr @sevenbucksprod @endeavor @daverienzi

A post shared by Dany Garcia (@danygarciaco) on Sep 10, 2019 at 6:00am PDT

Athleticon will focus on a combination of athletics, wellness, and entertainment, and each aspect of the two-day event will feature special guests.

For athletics, the event will feature a number of pro and amateur competitions, with the highlight being the NPC Worldwide International Championship, which is the first-ever international championship where athletes can compete on U.S. soil for gold, silver and bronze medals

You can also look to Athleticon for all things wellness, as Yoga Girl Rachel Brathen will conduct a massive yoga experience, and high-performance expert Brian MacKenzie will bring customized training to the event.

But of course, you also come to conventions to be entertained, and Athleticon will also host the Athleticon Festival on Saturday night from 6 to 10 p.m., and the music-filled festival will be free for all Athleticon ticket holders.

View this post on Instagram

It’s OFFICIAL - the first of its kind 👏🏾💪🏾🥃 Our passion venture known as @athleticonatl goes LIVE this OCTOBER in my home city of ATLANTA! @danygarciaco and myself will bring the very best of/ Athletics. Wellness. Entertainment. All over the course of an EPIC WEEKEND at the GEORGIA WORLD CONGRESS CENTER. I never use the term “Chasing Greatness” lightly, so join us for #ATHLETICON in October and we’ll chase and achieve it - together. Check the link in my bio👆🏾for what and who’s coming to our big dance. #Inspire #Motivate #Ignite #ATHLETICON OCTOBER 2020

A post shared by therock (@therock) on Feb 12, 2020 at 6:18am PST

Garcia is CEO and Chairwoman of The Garcia Companies and TGC Management, and she told CNN that Athleticon also hopes to host a movie premiere and a bodybuilding pro show.

Johnson also said that the event is a natural extension of his and Garcia's interests. "We've always been committed to fitness and health—it's what sustains us mentally and physically," Johnson said in a statement. "Creating Athleticon is a natural extension of everything we do for our global audience who are connected to the people and brands that inspire them."

The only downside of Athleticon? The fact that we'll have to wait until later this year to attend it. The event will take place from October 10-11, 2020 in Atlanta, Georgia, but you can sign up now for early access to tickets.

You Might Also Like