The main inspiration behind the launch? Her own skin issues and insecurities—because yes, she really is just like us.
Welp, we might not be getting an album from Rihanna anytime soon, but we are getting a skincare line, and that's the next best thing, right? Right. Fenty Skin's first launch will include three multi-tasking products all designed to simplify your skincare routine: a cleanser, a toner, and an SPF moisturizer.
Some fast facts about them:
The Total Cleans'r Remove-It-All Cleanser is a makeup remover-cleanser hybrid that dissolves dirt and makeup without completely stripping your skin dry
The Fat Water Pore-Refiner Toner is a half-toner, half-serum stacked with ingredients to brighten your skin (think: niacinamide and Barbados cherry)
And last, but definitely not least, is the Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen, which TBH, is my favorite. It's a lightweight moisturizer-sunscreen that gives you hydration and protection from UV rays without making you look ashy.
THE PRODUCT REVEAL Y'ALL HAVE BEEN WAITING FOR!! Here are the FENTY SKIN START’RS— the three steps ya can’t skip in your skincare routine: 1️⃣ TOTAL CLEANS’R REMOVE-IT-ALL CLEANSER ($25 USD) 2️⃣ FAT WATER PORE-REFINING TONER SERUM ($28 USD) 3️⃣ HYDRA VIZOR INVISIBLE MOISTURIZER BROAD SPECTRUM SPF 30 SUNSCREEN ($35 USD) We made finding a new skincare routine easy with these 2-in-1 multitasking products in a simple 3 step routine— the FENTY SKIN START’RS will brighten skin, snatch pores, and target dark spots—plus they’re clinically tested, clean, vegan, AND earth-conscious. Dropping July 31st exclusively at fentyskin.com (but you can get early access to shop before the drop if you sign up for email!)
A post shared by FENTY SKIN (@fentyskin) on Jul 27, 2020 at 6:52pm PDT
When asked about the inspiration behind her new skincare launch, Rihanna admitted that her skin insecurities are actually what inspired her to launch a line of skincare products. Yup—even Rihanna, a goddess with major BDE, doesn't feel amazing about her skin 100 percent of the time. All of her skincare issues, including hyperpigmentation, sensitivity, blotchiness, and dry patches, gave her major perspective when creating this line.
Get into itttt 🔎 Our TOTAL CLEANS'R REMOVE-IT-ALL CLEANSER ($25 USD) is the first step to your skincare routine! Use it morning and night to cleanse off all that dirt, oil, and impurities— plus it doubles as a makeup remover! This creamy feel-good formula works into a decadent lather that purifies pores and helps fight shine long after you've rinsed it off and won't leave your skin feeling stripped or dry. Made with antioxidant-packed Barbados cherry 🍒 and coconut-inspired 🥥 cleansers (and smells like them too!), TOTAL CLEANS'R drops July 31 exclusively at fentyskin.com.
A post shared by FENTY SKIN (@fentyskin) on Jul 28, 2020 at 6:44pm PDT
"I've had different issues with skincare at different points in my life," said Rihanna in an ~intimate~ Zoom conversation with beauty editors (including yours truly, because I've clearly been blessed). "There have been challenges, so you kind of have to figure it out. It's difficult, though, to navigate and get a grasp on what's right for you." This confusion over exactly WTF to put on her face led her to develop a skincare starter pack that's easy-to-use, but still super effective.
Excited, right? All the Fenty Skin goodies are officially launching on July 31st on FentySkin.com, so you'll have to wait a cool 24 hours before you can purchase. Buuut I highly recommend bookmarking the page now, since these are almost guaranteed to sell out fast.
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