- Oops!Something went wrong.Please try again later.
Much has changed since 2006, the year Ree Drummond began blogging about the meals prepared in her rustic kitchen on a working ranch outside of Pawhuska, Okla. Her blog, Pioneer Woman, turned into a runaway success, which now rivals the popularity of more traditional food outlets. For proof, just compare The Rachael Ray Show on CBS’s 1.8M Facebook likes to The Pioneer Woman’s whopping 2.9M. It’s a whole new ball game for the food media landscape, and the Internet is behind it.
In recent years, Drummond’s good fortune landed her a daytime television series on Food Network and more than half a dozen book deals. Her latest title, The Pioneer Woman Cooks: Dinnertime: Comfort Classics, Freezer Food, 16-Minute Meals, and Other Delicious Ways to Solve Supper!, isn’t even out until October 20, but is already topping charts. And now, Drummond has achieved another milestone of food celebrity: her own product line.
Earlier this week, Drummond unveiled the new cookware collection in Walmart stores nationwide and Walmart.com. Prices are affordable, ranging from $1.99 ramekins to a $99.99 10-piece cookware set. Most items land in the $5 to $20 range.
“It’s got a little bit a vintage feel,” Drummond told Yahoo Food, adding that like flea market finds, the items are meant to be mixed rather than matched. “Some looks like it belongs in your grandfather’s cupboard… It’s eclectic and happy. It’s bright and fun.”
Drummond said she was intimately involved in the design stage: “I found that the more I went through the process, the more obsessed I became with the details,” she said. “In my sleep, I would have visions of creamers and bowls. I really just had to have an idea, and we’d sketch it out.”
“If I ever was to go broke, it would be over kitchenware — not over shoes and bags,” she said. “It really does reflect the kind of products that I’m always buying.”
Love the Pioneer Woman as much as we do? You’ll want to read these too: