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    That Red Bathing Suit That Went Viral in May Has Arrived ... and People Love It

    Elise Solé
    Yahoo StyleJuly 1, 2017
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    (Photo: Twitter/mckaylapartlow)

    After months of anticipation, the red bathing suit that went crazy on social media thanks to a botched company giveaway, is here — and people love it.

    But first, the backstory: In May, California-based retailer Sunny Co Clothing announced a sweet deal: Anyone — yes, anyone — who re-posted a photo of the “Pamela Sunny Suit,” a $64 Baywatch-inspired one-piece (available in red and black) and tagged the company within 24 hours, received a free suit save for shipping and handling costs.


    Unsurprisingly, the company post was shared and tagged more than 346K times and social media became over-saturated with the photo, from women vying to win the suit to men poking fun at the frenzy, and the birth of humorous memes.

    Even Olympic gymnast Simone Biles pleaded for the madness to end.

    please stop posting the red bathing suit picture

    — Simone Biles (@Simone_Biles) May 3, 2017


    Sunny Co experienced a spike in Instagram followers from 7K to 784K and was temporarily shut down, according to a press release. The company also issued $73,000 in refunds to customers who unintentionally paid full price for the suit.

    On May 3, due to the “overwhelming volume of orders,” the company announced in an Instagram post that it was capping the promotion and warned customers of possible shipping delays. Then, complaints rolled in that some were charged for the bathing suit — not just the shipping costs — and Sunny and Co. experienced a full-blown PR crises.


    However, in June, a slew of happy customers began showing off their new suits.

    I actually got my Sunny Co. suit pic.twitter.com/jXjWCQxr6y

    — KANDY (@kandaaace) June 22, 2017


    Welp… it finally came in guys.☀️ #sunnyco pic.twitter.com/a4pUlGgYzB

    — McKay (@mckaylapartlow) June 29, 2017


    It wasn't a scam people #sunnyco pic.twitter.com/0Y0MHHQdqK

    — Cassidy. (@CassidyRobs) June 19, 2017


    When u actually end up getting your sunny co bathing suit ☀️ pic.twitter.com/xvu4yHv8ph

    — ♓️sarah haynes (@_suuraahhh) June 18, 2017


    the sky is purple!!!! Also happy about my sunny co swimsuit pic.twitter.com/9DNI8kSkkJ

    — anís taylor (@anisvtay) June 17, 2017


    Your wcw actually won the sunny co bathing suit from insta. It's me I'm ur wcw pic.twitter.com/7cZTO0bQJ5

    — drama queen ja (@dramaqueenjaj) June 16, 2017


    sunny co came thru on shipping the suit but highkey I still feel scammed pic.twitter.com/38hUSAuHIW

    — churro enthusiast (@debrizzzle) June 16, 2017


    When everyone said that bathing suit (sunnyco) was fake lol :} pic.twitter.com/2CeIIxjLAd

    — Bryanna Quineche (@BryannaQuineche) June 15, 2017


    for any of u mfs wondering, sunny co clothing was not on games pic.twitter.com/epShtPbCzW

    — shelbs (@shelbyyycullen) June 15, 2017


    Yahoo Style could not reach Sunny Co for comment at publish time.

    However, delivered just in time for the Fourth of July weekend, is impeccable damage control.

    Read more from Yahoo Style + Beauty:

    • A Fashion Blogger Is Selling a T-shirt with Chest Piercings — and People Are Into It
    • 3 Affordable Summer Outfits That Look So Expensive
    • Woman Angers Social Media for Asking Why Cheeky Bikini Bottoms Are Trendy

    Follow us on Instagram, Facebook, and Pinterest for nonstop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyle and @YahooBeauty.

     

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