We’re really sorry, but Dairy Queen has cancelled Free Cone Day

Lillian Stone
·1 min read
Dark skies over DQ
Dark skies over DQ

I’m really sorry to do this on a Monday, but I come bearing bad news. Late last week, Dairy Queen announced that it would cancel its annual Free Cone Day for 2021 to avoid unnecessary crowding during the COVID-19 pandemic. I know, I know. It hurts me, too.

DQ posted the news on Facebook last Thursday, February 18. The chain wrote: “As spring approaches, we all look forward to Free Cone Day, an event that attracts long lines at our restaurants. Given the state of COVID-19, we’ve made the difficult decision to cancel this year’s event with your safety and the safety of our crew members in mind.”

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If you’ve never participated in Free Cone Day, it’s exactly what it sounds like: all guests get a free small vanilla soft-serve cone. It’s a glorious day, bringing together friend and foe alike with a common goal: free DQ, baby.

As chains cancel their annual promotions to avoid attracting crowds, Free Cone Day is the latest casualty (last summer, we lost 7-Eleven’s Free Slurpee Day, which was cancelled amid pandemic concerns). Fortunately, DQ concluded its post with a promise: a promise to bring back Free Cone Day in 2022 and “[celebrate] our fans in a sweet way.” With COVID cases dropping and new vaccination prospects on the horizon, it looks like there may be a light at the end of the dark, dank freebie-less tunnel. A light shaped like a free vanilla cone.