Rare Eureka Pants, Levi’s Advertisement Up for Auction

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Denim collectors will be watching Brian Lebel’s Old West Auction on Jan. 26.

Lot #1009, a pair of 1890s cotton “duck” miner’s jeans with a buckle back and rivets in almost new condition, is estimated to sell at auction for $45,000-$55,000. The pants are by the brand Eureka.

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Lynn Downey, a former Levi Strauss & Co. historian and the author of “Levi Strauss: The Man Who Gave Blue Jeans to the World,” described the pants as “a rare find and a prized collectible among workwear collectors” especially for the garment’s good condition.

“This pair is distinguished by its intact and legible linen label, its single back pocket with arcuate-type pocket stitching, riveted fabric reinforcements, very early buttons, and in a very wearable size. A slighter older pair of brown duck waist overalls, in less pristine condition, sold for approximately $100,000, to my knowledge,” Downey stated.

Lot #1009
Lot #1009

She added that Eureka is a lesser-known brand compared to others from this period like Levi Strauss, Boss of the Road and Stronghold.

Denim heads will also have the chance to nab a 12-foot-tall Levi’s display ad from the 1940s. The auction house said it is believed to be one of two surviving “Levi’s Giant” advertisements. The display has a painted hardboard top with a pair of Levi’s denim jeans at the bottom.

A Levi’s cowboy and cowgirl advertising banner from the 1950s and a Lee advertising banner for “Authentic Cowboy Pants” are also up for auction. Both banners are made with denim and are estimated to sell for $4,000-$5,000 and $2,000-$3,000, respectively.

A host of arrest warrants, antique Western law badges, Gold Rush pins and Native American images are part of the auction, which will take place online and in Las Vegas.