Ralph Lauren Is Touring the Country With Its New Hot Dog Stand

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To celebrate Polo Ralph Lauren’s new capsule collection with Major League Baseball—which includes satin jackets, polo shirts, and caps emblazoned with team logos including the Yankees, Cardinals, and Dodgers—Ralph Lauren has retrofitted a vintage trailer into a traveling Ralph’s concession and a hot dog stand.

This summer, the chic emerald green camper will hit the road to serve up a delicious array of elevated ballpark classics on city blocks from New York to Chicago. The menu includes everything from crinkle cut french fries to warm pretzels with mustard, caramel corn to, yes, a game-day style hotdog (albeit made with wagyu beef). Peckish patrons can wash it all down with fresh, homemade lemonade.

<cite class="credit">Photo: Weston Wells / Courtesy of Ralph Lauren</cite>
Photo: Weston Wells / Courtesy of Ralph Lauren

“When our partnership with Major League Baseball launched, we thought what an amazing opportunity to utilize the airstream, as baseball is so often associated with enjoying a hot dog or pretzel,” David Lauren, Ralph Lauren’s chief innovation and branding officer, as well as vice chairman, tells Vogue.

On June 12, the airstream will park in front of the Polo Ralph Lauren outpost in Soho, before moving uptown to their flagship store on Madison Avenue on June 19. From there, it will head to the Midwest.

It’s both a fashionable—and fitting—extension for Ralph Lauren, a brand that embraces, and perhaps epitomizes, the idea of Americana. Baseball, after all, is considered our country’s national pastime, and when King George VI visited FDR at the White House, the president served him a hot dog as an example of quintessential American cuisine. As more and more fashion and lifestyle companies seek to embrace culinary concepts that embody the same creative ethos—from Carolina Herrera's Angelina outpost to Gucci's Osteria—the airstream is a physical vehicle of Ralph Lauren's signature aesthetic, already well-honed through Ralph's Coffee, Ralph's in Paris, and their stores worldwide.

Plus, as patrons of the Polo Bar in New York City know, Ralph himself simply loves a good frank. And as the days get hotter and longer, don't we all have that exact same summertime hankering?

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Originally Appeared on Vogue