Paulina Porizkova, 56, stuns in new Rag & Bone campaign: 'You can look fantastic in jeans over 50'

  • Oops!
    Something went wrong.
    Please try again later.

Shoppers are praising Rag & Bone for including model Paulina Porizkova in their latest campaign.

Earlier this week, the brand announced Porizkova would star in Rag & Bone's yearlong feature to celebrate their 20th anniversary. The first image shared shows a blonde Porizkova wearing a pair of '90s-inspired mom jeans and the brand's Slim Fit Leather Mack Jacket ($995).

The announcement was met with praise for Rag & Bone for choosing to include women over 50 in the campaign.

"She’s so fire," one Instagram user replied to the post. "Such a great choice of model. Seriously, cruising Rag & Bone store for jeans now!"

"Thank you for acknowledging that you can look fantastic in jeans over 50!" another said.

"We love Paulina! So glad to see that you guys are using a model over 50," someone else added. "That's something that should be normalized across all brands to be honest. Jeans aren't just for young people."

"Awesome!" one fan said. "She is such an inspiration and beautiful inside and out!"

Porizkova also shared a photo from the same shoot announcing the collaboration with her more than 730,000 followers.

Click here to sign up for Yahoo Canada's lifestyle newsletter.
Click here to sign up for Yahoo Canada's lifestyle newsletter.

"For me, it's all about communication. About reaching out and being seen and heard for who you are. Connection. Truth and the human experience. Love," she wrote. And I'm absolutely truthful when I say I loved this photoshoot with my favourite clothing company, Rag & Bone, in my house and my favourite jeans."

Porizkova's partnership with Rag & Bone comes one month after she gave the company a shout-out for restocking their formerly discontinued "sweatpant" jeans, in the style Miramar Wide Leg ($250).

"Why am I so happy? Because Rag and Bone has finally, finally come back with the 'jeans' which are in fact sweatpants. I bought a pair seven years ago, and they are the single most used and precious thing in my closet," she wrote.

Porizkova revealed that after the jeans were discontinued, she bought a pair on eBay that turned out to be too small, but will stocking up while she can. She also assured fans that this was not a paid advertisement.

"I never get on a plane not wearing them. I even bought another pair on eBay once, but they were too small," she told fans. "So imagine my delight that they are back! n a couple of different styles and washes. This is not an ad. I’m genuinely thrilled and intend to stock up."

Let us know what you think by commenting below and tweeting @YahooStyleCA! Follow us on Twitter and Instagram and sign up for our newsletter.