Alex Reimer, a columnist and blogger for WEEI.com who had also been a frequent guest on Boston sports radio station WEEI’s “Kirk and Callahan” morning show, made a return to that program on Tuesday morning, nearly five months after comments he made about Tom Brady’s daughter.
Reimer was suspended by the station for a month before returning to his writing duties, and has made occasional appearances on other WEEI programs since.
Return was brief
Reimer was on the morning program for a brief appearance, about eight minutes, to plug his new role as a media columnist; he also chatted about Boston Red Sox-related news.
He also asked the hosts, Kirk Minihane and Gerry Callahan, when they’d welcome him back to the studio.
“I feel like my purgatory sentence is nearing a close,” Reimer remarked. “I’m not going to call little girls pissants anymore.”
‘Annoying little pissant’
Appearing on a different WEEI program after the debut of the Facebook docu-series, “Tom vs. Time,” which chronicled Brady’s off-field life, Reimer said the opening scene of the show’s debut, which showed Brady on the phone in his Brookline, Massachusetts, home and his 5-year-old daughter, Vivian, calling “Daddy! Daddy!” in the background.
For anyone who is a parent, you know that’s pretty standard; your kids never seem to want your attention more than when you’re on the phone with someone else.
But to Reimer, that made Vivian an “annoying little pissant,” which is how he described the little girl.
Brady was not pleased, and rightfully so.
Making his weekly appearance on the station a couple of days later, just before the New England Patriots left for Minnesota and Super Bowl LII, Brady cut the interview short.
“I’ve tried to come on this show for many years and showed you guys a lot of respect,” Brady said. “I’ve always tried and come on and do a good job for you guys. It’s very disappointing when you hear [those comments], certainly. My daughter, or any child, certainly doesn’t deserve that…
“I really don’t have much to say this morning,” Brady added. “Maybe I’ll speak with you guys some other time.”
At the time, Reimer had frequently been the third wheel on the “Kirk and Callahan” show and also was a fill-in host on other shows.
Brady showed compassion despite comments
While the other sports radio station in Boston, 98.5 The Sports Hub, is the Patriots’ flagship station and airs the team’s games, WEEI has contracts with the team for weekly interviews in-season with Brady and coach Bill Belichick. Reimer had seemingly put one of those two relationships in jeopardy.
While Brady was upset, at Super Bowl Opening Night he said he didn’t want to see Reimer fired.
“I certainly hope the guy is not fired,” Brady said. “I would hate for that to happen. I just think any parent is really protective of their kids. I’ve never stayed away from criticism. I understand criticism is part of sports but I certainly don’t think my children or any children really deserve to be in that.
“I think we all have careers and we all make mistakes. I’d hate for someone to have to change their life over something like that. It’s certainly not what he intended. I just felt it was inappropriate. I think any 5-year-old is off limits. I think anyone would feel the same way about their kids.”
In an apology message after his suspension ended – he was allowed to return to his writing duties a month after he was suspended – Reimer said he’d never forget the mercy Brady had shown him and was thankful for the quarterback’s compassion, “which frankly I did not deserve.”
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