Puma Korea Announces First Sneaker Collab With K-Pop Star Kang Daniel

Ella Chochrek

Click here to read the full article.

After announcing a deal earlier this month, Puma and Kang Daniel officially have new product on the way.

The German sportswear giant and the K-pop star have collaborated on the RS-X-Cube, a sneaker for both men and women, which comes out on Jan. 17 in the Korean market. The shoes are part of Puma’s RS (Running System) venture; they have a white upper with blue and pink accents and a trendy, retro-feeling silhouette.

More from Footwear News

To celebrate their first shoe collaboration, Puma and Daniel have announced KD Cube Room, a special event that allows fans to see unreleased videos, get new merchandise and even have a virtual video call with Daniel. The KD Cube Room will be held in two South Korean cities, first Seoul from Jan. 17 though Jan. 29 and then Busan from Feb. 1 through Feb. 14.

View this post on Instagram

서울과 부산에서 진행되는 KD 큐브룸에서 강다니엘의 특별한 순간을 담은 컨텐츠를 체험해 보세요. 잊지 못할 다양한 혜택이 여러분을 기다립니다. ⠀ [KD 큐브룸 운영 기간 및 시간] ⠀ ■ 푸마 압구정 플래그쉽 스토어 – 서울시 강남구 언주로172길 47 – 02) 3443-7808 – 2020년 1월 17일 – 1월 29일(1월 25일 설 당일 휴무) – 매일 오전 11시 – 오후 9시 ⠀ ■ 푸마 부산 스포츠 광복점 – 부산시 중구 광복로 68 – 051) 243- 3358 – 2020년 2월 1일 – 2월 14일 – 매일 오전 10시 – 오후 9시 ⠀ ⠀ 자세한 내용은 pumablog.co.kr에서 확인하세요 ⠀ ⠀ #PUMA #PUMAxKD #KangDaniel #강다니엘 #푸마 #RS_X3 #RS_X_CUBE #RS_X큐브 #KD큐브룸 #KDCUBEROOM ⠀

A post shared by PUMA KOREA (@puma_kr) on Jan 15, 2020 at 5:08pm PST

While he is best known for his singing, rapping and dancing talents, Kang has also landed a number of fashion deals over the years. He has modeled for Givenchy Beauty, served as the face of Calvin Klein Jeans and collaborated on luggage with Rimowa. However, this is his first venture in the sneaker space.

Although this is Puma’s first collab with Daniel, the company has plenty of experience working with K-pop stars. The sportswear giant previously worked with BTS for five years, releasing campaigns and products in collaboration with the group. The septet was announced as Fila global ambassadors in October; the first Fila x BTS campaign will roll out this month.

Want more?

Puma Debuts a New Women’s Sneaker Model With the Help of Cara Delevingne

11 Best Puma Sneakers Of All Time That You Can Shop Right Now

Puma’s New Sneaker Collab With Kiss Rocker Paul Stanley Has Stars, Zebra Stripes + Furry Leopard Spots

Best of Footwear News

Sign up for FN's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.