Puma to Dress New York City Ballet

German sportswear maker Puma said Tuesday it would join a growing advertiser boycott over hate speech against Facebook and Instagram in July.

Puma has teamed up with the New York City Ballet to act as the company’s official activewear partner.

The brand will provide sportswear gear to the group’s 92 dancers for rehearsals, in addition to using the athletes to test out new garments, WWD reports. The two powerhouses have reportedly entered into a multi-year partnership agreement.

The dancers will feature in the sportswear giant’s ad campaigns, both digital and print. The first campaign will star City Ballet soloist Savannah Lowery alongside corps de ballet members Olivia Boisson, Meagan Mann, Unity Phelan and Mimi Staker.