While October might automatically make you think of Halloween, it's also when beauty retailers fast forward to the holiday season to stock shelves
with gift sets galore. Not so into all the seasonal stuff? Fret not, because this is also a popular time for tons of non-holiday roll-outs — in case you aren't ready for all the merriment. Case in point: Ulta Beauty's New Arrivals section. From trendy eyeshadow palettes to strengthening hair care, there are lots of new products to choose from. Everything to add to your cart, ahead. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission. Jennifer Lopez Promise Eau de Parfum
As if Jennifer Lopez wasn't already taking over the world with films, a confirmed Super Bowl Halftime performance, and a wedding to plan — she casually just dropped her 25th fragrance.
Jennifer Lopez Promise Eau de Parfum, $, available at
Ulta Beauty More KKW Beauty Classic Palette
PSA: Kim Kardashian West will be joining her sister Kylie Jenner as
a part of the Ulta Beauty roster
this month. The launch will include 55 products, including this classic eyeshadow palette.
Classic Palette, $45, will be available on October 20 at
More Kylie Skin Foaming Face Wash
On that note, Jenner is expanding her portfolio at the retailer with
her skin care products
, which includes everything from a foaming cleanser to an eye cream.
Foaming Face Wash, $, available at
Ulta Beauty More Anastasia Beverly Hills x Carli Bybel Eyeshadow Palette
Looking for an eyeshadow palette with the dreamiest shades — from lilac to a light coral — that can be used year-round.
Beauty YouTuber Carli Bybel teamed up with Anastasia Beverly Hills to make just that.
Anastasia Beverly Hills
x Carli Bybel Eyeshadow Palette, $45, will be available on October 10 on
More Matrix Total Results Length Goals Conditioner For Extensions
Your hair extensions deserve TLC, too. That's why Bellami collaborated with Matrix to launch hair care products for your inches, including a sulfate-free conditioner that makes detangling easier.
Total Results Length Goals Conditioner For Extensions, $, available at
Ulta Beauty More Curél Intensive Moisture Facial Cream
While we might know Curél for its body-care products in the U.S., it's actually a facial superstar in Japan. Those bestselling products have made their way here, including a moisturizer that tackles dry, sensitive skin by restoring ceramides.
Intensive Moisture Facial Cream, $, available at
Ulta Beauty More Eau de Juice Extra vs. Chilled Dual Rollerball
Take your fragrance on the go with this dual-ended rollerball. One side has bright, fruity notes of strawberry and grapefruit, while the other has a darker touch with red berries and cashmere woods.
Eau de Juice
Extra vs. Chilled Dual Rollerball, $, available at
Ulta Beauty More Origins GinZing Oil-Free Energy-Boosting Gel Moisturizer
Still fighting a seasonal skin-care transition? This rich, energizing cream will help bridge the gap.
GinZing Oil-Free Energy-Boosting Gel Moisturizer, $, available at
Ulta Beauty More IT Brushes For ULTA Love is the Foundation Brush
Just in time for Breast Cancer Awareness Month, IT Cosmetics launched this playful new pink foundation brush. For every purchase of this brush, the brand will donate another to the Look Good Feel Better program, which works to provide confidence-boosting workshops for women with cancer.
IT Brushes For ULTA
Love is the Foundation Brush, $, available at
Ulta Beauty More Beauty Bakerie Spray Your Grace Setting Spray
Makeup-melting weather might be gone, but that doesn't mean a setting spray won't come in handy. Keep your makeup in place, no matter the season, with this fine-mist spray that has refreshing properties like aloe.
Spray Your Grace Setting Spray, $, available at
Ulta Beauty More e.l.f. Cosmetics x Nabela Noor Gleaming Loose Highlighter
Bangladeshi-American content creator Nabela Noor has teamed up with e.l.f. Cosmetics for her first makeup collaboration. The four-piece collection celebrates her South Asian culture with hand-drawn henna designs on the packaging and products that flatter all skin tones, including this golden highlighter.
x Nabela Noor Gleaming Loose Highlighter in Neharika Glow will be available on October 8 at
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