- The Duke of Cambridge has announced a special collaboration between the mental health charity Heads Together and the English Football Association called Heads Up.
- In a video clip posted to Twitter, William explained, "We all need to take care of our everyday mental fitness."
- The campaign aims to change the conversation regarding mental health, reducing stigma in the process.
Prince William has helped to launch a new mental health campaign in collaboration with charity Heads Together and the Football Association.
#HeadsUp encourages people to be more aware of their mental health, and to seek treatment for mental, as well as physical, ailments. It also helps to reduce stigma surrounding mental health by encouraging people to talk about their issues.
Tweeting news of the new campaign, the Heads Together Twitter account quoted Prince William and wrote, "We all need to take care of our everyday mental fitness, and provide support to one another when we face setbacks so we can be match fit for whatever lies ahead." — @KensingtonRoyal."
📹 The Duke of Cambridge launches #HeadsUp at The @FA #CommunityShield— Heads Together (@heads_together) August 4, 2019
"We all need to take care of our everyday mental fitness, and provide support to one another when we face setbacks so we can be match fit for whatever lies ahead." - @KensingtonRoyal pic.twitter.com/Zxcdj9lIhM
The Heads Together initiative launched in 2016, but it hasn't always garnered the attention it deserves. The Duke of Cambridge recently revealed, because the campaign is related to mental health, many celebrities passed up the opportunity to become involved.
During a panel at the World Economic forum in Davos, Switzerland in January 2019, William explained, "What was very interesting from when we set up the campaign was that not one celebrity wanted to join us... Not one person wanted to be involved in the mental health campaign, Heads Together."
William continued, "We went out to a lot of people and nobody, before we started, was interested in being a part of Heads Together—because it was mental health. That was two years, three years ago. You know, and that was a big deal."
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