We Figured Out the Prime Day Shopping Hack That’ll Score You the *Best* Fashion Deals

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When it comes to shopping holidays—and yes, they’re totally a thing—Amazon Prime Day might be the most exciting of them all. The deals are good, and you never quite know what you’ll find. If right about now, you’re wondering why we’re even talking about Prime Day, um, hello, where have you been? The one-stop-shop website is right in the thick of its massive annual sales event. Hundreds of items are currently on sale for Amazon Prime Day, and the discounts can be seriously overwhelming. Luckily, we’ve got an Amazon Prime Day hack that’ll help you get the most out of the best Amazon fashion deals, so you can update your closet without maxing out your credit card.

If you love fashion and want to make sure you get the best deals, there’s just one thing you have to do: Shop from Amazon’s in-house fashion labels. Brands like Amazon Essentials, The Drop, Mademark, and Goodthreads are already sold at prices that are always kinda amazing. But Prime Day discounts make these pieces from Amazon’s own brands even more affordable to shop. And while not everything on the ’Zon goes on sale for Prime Day, you can pretty much guarantee the pieces from Amazon’s brands will be.

Below, we narrowed down 22 of our favorite fashion items from Amazon’s in-house brands that are majorly marked down right now for Prime Day 2023. Simply scroll through, add to cart, then head to Amazon Fashion’s main page and click on “our brands” to keep the sales shopping party going.

SHOP MORE PRIME DAY DEALS HERE

Zain Elongated Denim Jacket

A long dark denim jacket adds some edge to any 'fit. And it's such a great transitional piece for those breezy warm-weather days and chilly fall outings.

Avery Square Toe Two Strap High Heeled Sandal

This neutral pair of heels that you can quite literally wear with any outfit has over 8,000 glowing reviews and a near five-star rating. If that doesn't tell you these bbs should be in your cart STAT...

Yoga Biker Workout Shorts for Women

These biker shorts are quick-drying and sweat-resistant, making them ideal for workouts or hot days. Plus, this style has two large pockets that can fit your phone, cards, and other small essentials.

14K Gold Plated Twisted Rope Hoop 30mm

Pretty earrings for less than $15? Yes, please

Jason Cinched-Front Cami

Trust me when I say, everyone needs a front cinched cami. It is super flattering and can be dressed up or down a million different ways.

Deconstructed Corduroy Pant Inspired by Yannik’s Winning Look

These pants are inspired by a look featured on Making the Cut, Prime Video’s fashion reality show. With the wide legs and deconstructed look, they’ll give any outfit an instant high-fashion vibe.

Women’s Gene Mesh Long Sleeve Midi Dress With Open Back

This ombré mesh dress might seem fancy, but it’s so gorgeous, you can really wear in anywhere. I mean, it’s so pretty, how could you resist?

Lexie Pleated Front Pant

There comes a time in everyone’s life when, for one reason or another, black pants become a wardrobe staple, so they might as well be cute!

Listilla Espadrille Flatform Ankle Strap Sandal Wedge

The secret to finding the perfect summer sandal? Look for something with a platform heel. Trust me, your back will thank you.

Slim Long Trench Coat

Sad truth: You’ll be hard-pressed to find a high-quality trench coat for under $100. So add this ice grey vegan leather one—that’s over 50% off right now—to your cart ASAP. It’s got a matching belt, satin lining, and a back vent for comfort and movement.

Retro Rectangle Sunglasses

Three pairs of retro-style sunglasses for under $10? Thank you, Amazon gods!

Bootcut Yoga Pants

If you’re not on board with yoga pants yet—er, back on board, after being obsessed with them in middle school—this is your sign to take the plunge and snag this affordable pair from Amazon. They’re 40% off right now, so you have nothing to lose.

Wild Meadow Spaghetti Strap Bib Front Knit Midi Dress

Take your basic maxi dress but make it ’90s. Skinny spaghetti straps and a square neckline make this one feel different than similar styles in your closet.

Small Shoulder Bag

Yep, the viral Y2k-inspired Amazon shoulder bag you’ve seen all over TikTok is on sale. We love this light-green version, but it’s also available in lilac, beige, black, brown, and pretty much every other colorway you can think of.

Keyla Puff Sleeve Square Neck Tiered Midi Dress

With a tiered design and loose-fitting silhouette, this midi dress is great for those days when you want to look put together without putting in the effort.

Gold Chain Bracelet Sets

Because gold bracelets always look better stacked.

Maya Silky Slip Skirt

This baby is perfect for work and whatever comes next—whether that be a first date, drinks with coworkers, or a night out with friends.

Blake Long Blazer

One of Amazon The Drop’s all-time best pieces, this high-quality, tailored blazer is a wardrobe essential (no matter what your personal style is).

Studio Terry Fleece Romper

This romper will quickly become your new fave chill outfit. It is made from soft terry fleece and has functional pockets—because there’s nothing worse than faux pockets.

Active Sculpt High-Rise Legging

Available in sizes XS–6X and 14 different colors, these under-$20 high-rise leggings are such a freaking steal. “These lovely things pull right up to my waist and stay there. I’m so thrilled, I bought four pairs,” writes one reviewer.

Alice Crewneck Pullover Sweater

Pro tip: If you’re having one of those “oh my god, I have nothing to wear” days, throw on your fave pair of jeans and a statement sweater like this one. It’s chic every single time.

Ari Cropped Puffer

Because the best time of the year—aka puffer szn—will be here before you know it.

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