Rihanna is celebrating the fifth anniversary of her lingerie brand, Savage X Fenty.
To honor the milestone, during the first two weeks of May, the brand offered five special bundles inspired by Savage X Fenty looks that Rihanna has worn throughout the years. The last of the series, the Flocked Logo Bundle, was released today.
Rihanna, who is expecting her second child with rapper A$AP Rocky, posed for a special photo shoot to celebrate the 5 years of the brand and promote the Flocked Logo Bundle. The photos see the mother of RZA in the middle of an office, with paper sheets flaying around, wearing the Savage X Fenty flocked logo bralette ($14.97) and the Savage X Fenty briefs ($19.95.)
Though she gained celebrity status through chart-topping music, Rihanna has morphed her career into a fashion and beauty empire. The star has had several projects under the name Fenty, including her luxury label with LVMH, which in 2019 made her the first woman to launch an original brand at LVMH and the first woman of color to run a brand at the venerable fashion house.
Savage x Fenty lingerie and loungewear label was launched on May 11, 2018, with the mission of celebrating confidence and inclusivity, offering products for all types of bodies.