Popular Restaurant Chain Launches Lip Gloss That Tastes Like Chicken

·2 min read

Now you can feel like you're eating wings all day long.

You know what your makeup collection has been missing? A touch of smoke.

Applebee’s thought so, too. That’s why everyone’s favorite chicken wing provider has partnered up with cruelty-free makeup brand Winky Lux to drop a limited edition line of “hot & saucy” lip glosses inspired by Applebee’s favorite wing offerings.

The collection, aptly named Saucy Gloss, is available in four flavors: Get Me Hot Buffalo, Sweet Chile Kiss, Be My Honey Pepper, and Honey BBQ-T. Many commenters are understandably confused by the move, but the product drop is already building a fanbase.

“Idk what this is, but I’ll gladly eat it,” said one Facebook user

“Groundbreaking 😱🔥,” wrote the candy brand Smarties.

“Omg my husband gonna eat me like a snack….😂😘,” commented one user under the Instagram announcement.

And, as it turns out, that’s what it’s all about! The brands have also dropped a new track called “Taste My Face,” accompanied by a “Date Night at Applebee’s” themed music video.

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A press release for the company calls the project “the make-out song of the summer [and] the first-of-its-kind dateable music video.” Every person featured is single, and their Instagram handles are highlighted so that viewers can “@ the cast.”

“Applebee’s is known for first dates and wings – which are one of our most popular menu items,” Applebee’s Chief Marketing Officer Joel Yashinsky said in a statement. “Find your perfect shade and spice up your date night by adding a little bit of that Applebee’s flavor to make each kiss even more craveable with Saucy Gloss.”

Each flavor is available for $18 each, but if you’re feeling extra spicy you can bundle them all for $65. So happy National Wing and National Lipstick Day—here’s some chicken wing-flavored lipgloss.

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