Between the coronavirus pandemic and the racial justice movement, a difficult year is finally coming to a close. Many businesses took notes and mapped out ways to better support their communities in the New Year. Whether that means continuing to enforce strict COVID-19 precautions or spotlighting minority-owned brands on store shelves, things are about to look different at both major and regional retailers like Giant Food in 2021.
The supermarket chain will introduce new labels on its store shelves, website, and mobile app in January to highlight products produced by women- and minority-owned businesses. More than 3,100 products owned by 218 qualifying vendors will feature the shelf labels, which will clearly identify whether products are from businesses that are Women, Asian-Indian, Asian-Pacific, Black, Hispanic, LGBTQ, or Veteran-owned. The labels will roll out at all of the chain's 164 locations across Delaware, Maryland, Virginia, and Washington D.C. (Related: 8 Grocery Items That May Soon Be in Short Supply.)
"Giant Food is proud to better highlight our diverse suppliers," Ira Kress, the president of Giant Food, said in a statement. "We're committed to making it easier for customers to identify product attributes that are important to them by fostering a diverse and inclusive network of suppliers that reflects the unique backgrounds and experiences of our Giant family, our customers, and our communities."
The retailer also plans to highlight the diversity of its suppliers online through product spotlights and storytelling initiatives. But this isn't Giant Food's first stride to be inclusive and support diversity. The grocer pledged $500,000 to organizations in the Greater Washington D.C. area in September to support racial equality.
Let's hope other retailers follow Giant Food in its effort to increase representation from minority-owned brands in grocery stores. And to stay up-to-date on the latest supermarket news, be sure to sign up for our newsletter.