As parents adjust to having their kids at home, many brands are offering activities and videos to keep children busy. Popsicle is the latest to offer at-home entertainment as the brand is launching Virtual Recess for kids to enjoy.
Virtual Recess is a program that came about with Popsicle in collaboration with playtime experts Story Pirates and Left Brain Craft Brain. These two companies specialize in play and have helped to make Virtual Recess appropriate for children ages six-to-12.
Unleash your child’s imagination superpowers at Popsicle’s Virtual Recess. Tune in every Tues/Thurs on IG LIVE at 2PM EST. With the help of our imaginative play experts, the whole family can join in on some AMAZING activities from inventing to crafting to storytelling and MORE! 🎨 Stay tuned on our IG story for more details. #PopsicleVirtualRecess
A post shared by Popsicle (@popsicle) on May 5, 2020 at 5:55am PDT
Each activity will take 20 minutes or less (a perfect little brain break from school work) and will require no specific supplies or equipment, so it'll be easy to do at home (that said, I think having Popsicle ice creams on hand wouldn't be a bad thing)!
Virtual Recess will take place on Instagram Live every Tuesday and Thursday at 2 p.m. EST, so it looks like you can tune in to Delish's Cooking Together right before! If you can't make it to the live airing of Virtual Recess, all of the activities will be posted on Popsicle's Instagram feed so you can refer back to them later.
Imaginative play is one of the best ways for kids to keep busy and be creative, which is what this program aims to promote. Senior Director of U.S. Ice Cream at Unilever Russel Lilly said in a press release that Virtual Recess is meant to be fun and educational.
"Popsicle believes that kids' imaginations are their greatest superpowers and that imaginative play provides critical learning and development skills to help them thrive," he explained: "By launching Virtual Recess in collaboration with our amazing play experts, we hope to provide easy, fun ways for kids to do what they do best–use their imaginations.
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