Plus-Size Clothing Brand Universal Standard Offers Size Swaps
By Sarah Kinonen. Photos: Courtesy of Brand.
As a human, your body is constantly changing. Your weight fluctuates, your size changes, and different parts of your body change on what feels like the daily. And you know, what? It's. Completely. Normal.
Which is why Universal Standard, a plus-size clothing brand, isn't making a big deal if you gain (or lose) a few extra pounds. In fact, the company is hoping you embrace your size — whatever it may be — by allowing customers the opportunity to swap out previously purchased items of clothing for different sizes one year within originally purchasing them.
The program, called University Fit Liberty (UFL), gives customers the chance to fit into their clothing — no matter the circumstance — without added anxiety. As Universal Standard's founders Alexandra Waldman and Polina Veksler told Bustle, the goal of UFL is for people to not feel "bullied by their size."
"Everybody fluctuates in weight, whether you're a size 6, 16, or 26," they said. "So we thought, 'How can we remove the anxiety from the shopping experience and allow people to shop for the person they are now, rather than the person they might be later?' [...] We believe people are owed this."
And we do, too. Which is why we're so here for UFL. The program, which kicked off April 17, is offered for Universal Standard's core collection pieces, including its chic dresses, simple tees, and universally flattering jeans, which are available in sizes 10 to 28 and retail for $60 to $160 at universalstandard.net.
This story originally appeared on Allure.
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