We’ve been waiting (somewhat) patiently to get news of The Ordinary’s Black Friday sale for 2019. Now, it looks like the cult-favorite skincare brand is flipping the shopping holiday on its head and doing something totally different. As you know, Black Friday can be a bit wild, with hundreds of thousands of brands and stores slashing prices to get us all to spend some money. Deciem, the parent company for The Ordinary, believes the day is “no longer a consumer or earth-friendly event” and doesn’t want to participate. But that doesn’t mean there isn’t a sale.