Philip Morris Launches Smoke Free Product IQOS ILUMA In Japan

Shivani Kumaresan

Tue, Aug 17, 2021, 9:49 AM1 min read

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Philip Morris International Inc (NYSE: PM) has launched IQOS ILUMA to their portfolio of smoke-free products for adults who would otherwise continue to smoke or use nicotine products.
The IQOS ILUMA series offers two devices in Japan: IQOS ILUMA PRIME and IQOS ILUMA, available for pre-order on IQOS.com beginning August 17, 2021, and for purchase at stores on August 18, 2021.
IQOS ILUMA introduces induction-heating technology, which utilizes no blade and requires no cleaning.
The heating technology in these devices is the Smartcore Induction System that heats the tobacco from within the new Terea Smartcore Stick.
As of June 30, 2021, PMI's smoke-free products are available in 67 markets and targets 100 markets with its smoke-free products by 2025.
Price Action: PM shares traded lower by 0.24% at $102.09 on the last check Tuesday.

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Philip Morris Launches Smoke Free Product IQOS ILUMA In Japan

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