Pharrell is reaching higher heights with his Chanel 'Gabrielle' bag by his side.
As Chanel's first ever male handbag model, Pharrell is making a strong case for men on-the-go who need a stylish way to carry their belongings.
In the new ad, Pharrell is seen exploring a warehouse while rocking the small messenger bag. As he does a tight rope stunt of sorts, the star is met with a young boy who has just one message to deliver - Gabrielle.
Gabrielle is of course the name of the bag in question and its unisex appeal seems appropriate considering fashion's push towards gender fluid clothing.
As a leader in disregarding societal norms when it comes to style, Pharrell proves he can pull off any accessory.
If anyone can convince men to take the plunge and invest in a man purse he's the guy for the job.
Check out the new ad in the video above!