Pepsi Is Opening Its Own Digital Pop-Up Restaurant

Mura Dominko
·2 min read

Pepsi may be your beverage of choice when it comes to ordering from fast-food restaurants, but have you ever given any thought to just what foods would go best with that cold soda? The question is at the heart of a new digital pop-up restaurant the beverage giant will be operating all through May.

Pep's Place, which opens today in select locations around the country, will provide a Pepsi-first online ordering experience. You'll start by picking your favorite Pepsi flavor, and based on your choice, get a curated menu of dishes that have been hand-picked to complement your drink.

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"With the launch of Pep's Place, we have designed a new 'fast beverage' restaurant delivery concept that features a menu and experience literally built around the idea of what foods go best with Pepsi, allowing consumers at home to fully optimize their meals," said Todd Kaplan, vice president of marketing at Pepsi.

For example, if you're in the mood for citrusy Pepsi Zero Sugar, a tangy Chicken Caesar Salad will be one of your suggested entrées. Craving Pepsi Mango? The fruity and floral notes will complement the perfect blend of mild chiles found in a signature buffalo wing sauce. You can also expect mains like cheeseburgers, Cajun chicken sandwiches, and spare ribs on the eclectic food menu. Once you've chosen your dish, you'll get to round out your order with sides like mac and cheese, broccoli, or Lay's potato chips.

The pop-up will exist as a digital restaurant, available through PepsPlaceRestaurant.com as well as major third-party services Uber Eats, DoorDash, and Grubhub. If this piques your interest, you have until May 31 to try it out. For more, check out This Popular Soda Tastes "Spicy" at McDonald's, Customers Say, and don't forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.