TikTok has a funny way of making people and certain foods famous for reasons that are kinda confusing. Well, pull up a seat, because there’s a new TikTok-inspired food trend, and it’s a weird one.
People are eating Fruity’s Ju-C Jello Bags—which are basically oversized gummy fruit candies encased in plastic—and filming themselves doing it, according to this report in Food & Wine. It all started thanks to 22-year-old Jaden Sprinz, a comedian who likes to point out the fact that he has “vampire teeth” (his words, not ours). Since he has longer-than-usual incisors, Sprinz likes to do TikToks of himself biting into stuff. And, one day, he reached for these oversized candies. He bit into one, it gushed everywhere, and a trend was born.
Sprinz explained on YouTube that he stumbled across the candies at his local 99-cent store and randomly decided to bite into them. “The jelly flew out and it kind of spooked me,” he said: “But then the video ended up doing really well. And every comment I was getting was, ‘What are these candies, what are these, do more of them.’ So I was like, OK.”
Other people got in on the action and a viral trend was born.“It’s almost like this candy was a gold mine. If you got this candy, it guaranteed you thousands of views,” Sprinz said.
Sprinz said he now has trouble finding the candies and, yeah, the same is true for everyone else. The bags are now on backorder until April from candy maker Ford Emporium (where they’ll set you back $7 for a bag). Can’t wait to get your hands on them? Scalpers are selling the candies on eBay for $14 and up.
This isn't the only food-related trend on TikTok that's caused booming sales. Mystery balls full of mini plastic food that people unbox on TikTok are also selling out everywhere. You can never truly predict what will catch on, I guess!
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