Lilly Pulitzer is about to join the ranks of brands such as Altuzarra, Peter Pilotto, Missoni, Proenza Schouler, Jason Wu, Thankoon, and more with the announcement of the brands upcoming collaboration with Target. But while the partnership will bring preppy prints from the country club to the aisles of the superstore, some aren’t so happy with the high-end brand’s expedition into mass-retailer waters.
“Lilly Pulitzer is turning over her grave right now that her legacy is being sold at TARGET,” Vianca Zamora tweeted. Many across the Internet backed up her sentiments, with people noting that the brand was built on class and the wide availability and cheaper prices means the brand might lose its longstanding reputation and the cache it holds with its loyal customers.
But palm tree-loving ladies who lunch aren’t the only ones disappointed with the news. The plus-size community also has a bone to pick with the recent announcement. While previous high-end designer collaborations such as Alexander Wang for H&M and Peter Som for Kohl’s, as well as some of the aforementioned have stopped at size 16, angering many, Pulitzer’s 250-piece collection in 15 exclusive prints will include plus-sizes — but with one major stipulation: they’ll only be sold online and not in stores.
“It’s very hard to confront the fact that specifically my size and up is what’s unacceptable and undesirable by every single store I shop in,” Taryn tweeted. “As a consumer I shouldn’t have to change myself to put clothes on my body.”
The line will hit stores and Target.com on April 19 and while a lot of people aren’t happy about certain aspects of the impending collection, it’s sure to be a big hit.