(Patti LaBelle now has a trio of desserts available at Walmart: her sold-out sweet potato pie, a three-layer caramel pie, and a vanilla pound cake. Photo: Walmart)
Patti LaBelle is taking over the food aisles of Walmart. The legendary singer sold out of her sweet potato pies at the big box retailer this fall, thanks to a viral review by James Wright Chanel. Now, the singer is releasing two more desserts: a pound cake and a caramel cake.
Walmart on Monday announced it has started selling Patti’s Vanilla Pound cake, a “classic bundt cake drizzled with velvety vanilla icing.” The pie sells for $6.44, compared to $3.98 for the original sweet potato pie.
LaBelle’s Caramel Cake is a three-layered yellow cake with buttercream, “drizzled with a rich caramel pour.” This decadent dessert is a whopping $13.94, and will arrive in stores on Jan. 18.
When Chanel’s YouTube video of him singing like a diva after eating LaBelle’s sweet potato pie went viral, Walmart sold over $1 million in pies in a weekend. The retailer scrambled to produce more pies to meet demand, even looking for additional sweet potato pie suppliers to bake off more #PattiPies.
(LaBelle’s sweet potato pie at Walmart sold in days after a video review by James Wright Chanel went viral. Photo: Wal-Mart)
Walmart has since restocked LaBelle’s sweet potato pies, with trucks delivering pies daily to select stores. Meanwhile, Chanel and LaBelle have struck up a close friendship: the singer invited Chicago native Chanel to her Philadelphia home for Thanksgiving to tape a holiday cooking special that aired on the Cooking Channel.
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