When celebrity makeup artist Patrick Ta launched his first beauty brand about seven months ago, the body oil, lip gloss and spray-on highlighter flew off shelves. And now, Ta is expanding with face makeup, blush specifically, as well as even more lip products in nude-pink hues. He’s on his way to giving us all the products we need for a full monochromatic makeup look, a trend his actress and model clients love. We’re talking Gigi and Bella Hadid, Ariana Grande, Olivia Munn and Shay Mitchell. Those clients.