Back in July, on the heels of Once Upon a Time in Hollywood landing in cineplexes, we alerted you to the fact that Brad Pitt’s extremely wavy, period-accurate moccasin boots were up for grabs for a mere $70. That dispatch came with a word of warning, though, that “trying to crib Brad Pitt’s style is like all-you-can-eat sushi—the idea sounds great, but rarely works out the way you intended.” The man is so damn dreamy, our thinking went, that things that look incredible on him (i.e., everything) won’t always hold up on your decidedly less dreamy frame. Now, with Pitt landing on our internet-combusting October cover, we’ve got another affordable Brad Pitt style move to bring to your attention. The price tag clocks in even lower than the boots—but the risk involved is also proportionally higher.
That cover we just mentioned, the one that set Twitter aflame? We neglected to mention that Pitt appears on it wearing nothing but some shades...and a fluffy green towel slunk just-so across his noggin. The sunglasses are one thing—they’re a universally handsome, classic-movie-star pair of vintage Ray-Bans, and you can cop a similar style right now for $168. But the towel is another story altogether: it’s from Lands’ End, the exceedingly underrated midwest-mom-beloved catalog brand, and is currently on sale for a mere $15 (plus an extra $8 if you want it monogrammed, perhaps with "BRAD <3").
This is the part where we tell you not to walk around with a Lands' End towel draped loosely over your scalp. It looks, if we do say so ourselves, phenomenal on a magazine cover, but on you—even at the beach or the pool—it'll just look affected and more than a little ludicrous. We're by no means saying you shouldn't buy this towel; it is, according to dozens of Lands' End reviewers, "just a great luxury towel!!" that is "absolutely the softest, most durable" option on the market. We're just saying that if you do buy it, do it because you need a new towel, or because you want an oddball souvenir from a soon-to-be iconic moment in Brad Pitt's career—not because you think it'll magically transform you into a thirst-trap leading man. Or, maybe just spend that $15 on a ticket to Ad Astra this weekend instead. We hear it's pretty good.
Originally Appeared on GQ