Oreo Is Celebrating Its 110th Birthday With New Sprinkle-Filled Chocolate Confetti Cake Cookies

Photo credit: Nabisco
Photo credit: Nabisco
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It’s hard to believe that Nabisco’s Oreo has been around for 110 years — well, as of March 6, 2022. To celebrate the cookie’s big birthday, the brand is releasing a limited-edition cookie that combines chocolate, confetti, and cake. This seems more like a celebration for us than it is for them, and we have zero complaints about it.

The new Oreo Chocolate Confetti Cake Cookies consist of the classic chocolate cookies you know and love, but they’re filled with rainbow sprinkles. The party really starts with the creme, because you get two in these cookies. There is the signature creme that’s filled with more rainbow sprinkles and the rich chocolate cake-flavored creme. Who needs a birthday cake when we have birthday cake cookies?

The limited-edition cookies will be arriving in retailers nationwide beginning on Jan. 31, so that gives you over a month to enjoy the treat before Oreo’s 110th birthday even gets here. However, if that’s not soon enough to get your hands on the celebratory bite, you can head to OREO.com, where they’ll be available for presale, starting on Jan. 11 at 10 a.m. ET.

“For over a century, OREO has brought fun, playful experiences to fans and we will continue to do just that as we celebrate our 110th birthday,” Sydney Kranzmann, U.S. brand manager, Oreo, said in press materials. “Our celebration is inspired by the magical birthday moment that spans generations and cultures … when you close your eyes, blow out the candles, and make a wish. We are so excited to celebrate 110 years of Milk’s Favorite Cookie by encouraging fans to embrace this birthday magic no matter their age and to never stop wishing — we’ll even be granting some fan wishes through our special sweepstakes prizes!”

This is the first time that Oreo has featured a limited-edition cookie that features rainbow sprinkles both in and on the cookie, so you know Nabisco had to make it even more special with a consumer sweepstakes. Head to 110Birthday.OREO.com for details on entering the giveaway, and you’ll have the chance to win all sorts of prizes, including a baking class with Dominique Ansel, a basketball experience with AT&T Slam Dunk champion Dwight Howard, Oreo merchandise, and more. We think that Oreo’s birthday just might be our favorite holiday …

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