The second season of Opening Ceremony’s collaboration with Esprit drops April 27 and features a campaign shot by Matt Jones, featuring Coco Gordon Moore, the daughter of Kim Gordon and Thurston Moore, and Arsun Sorrenti, Mario Sorrenti’s son.
“He helped us realize our vision by bringing on a cast who expresses the Esprit vibes of family and unity, values that Opening Ceremony has also embraced since our inception,” said Opening Ceremony cofounder Humberto Leon of Matt Jones.
The second season of the collab is largely unisex and includes logo Ts and sweats, hats, totes and ready-to-wear, all designed to capture Esprit’s Eighties/Nineties mall glory.
The campaign will run on social media and as wild postings in New York, Berlin and Amsterdam.
Launch Gallery: Esprit by Opening Ceremony Spring 2017