Yahoo LifestyleThe Noteworthy Fashion Deals Of Amazon Prime Day 2021
We’ve combed every inch of Amazon leading up to Prime Day: tackling the best of the dot-com’s TikTok-famous offerings; sussing out the most sensational sex toys; culling the most competitive markdowns from Amazon’s big-box cohorts. But, out of all of the Prime Day deals erupting from the internet today, our hearts belong to the multitude of fashionable clothing deals lurking site-side today and tomorrow — and, let us tell you, this year’s style crop is a fruitful one.
Amazon's pulling out all the stops in the closet category for Prime Day 2021, with markdowns on a host of its in-house brands along with discounts on a number of viral buys that we’ve devoted words to this year — including the notorious butt-scrunch leggings and a coterie of Insta-ready sunglasses. Even better, Shopbop’s dedicated Amazon storefront is rolling out some rare sales, and we’re carting up curated clothing from brands like ASTR the Label, Free People, and Rolla’s. Not to mention, reader-favorite brands like New Balance, Calvin Klein, and Adidas are all part of the noteworthy sale bunch, too. Less talk, more shop — scroll ahead to score the most stylish deals on women's clothing and fashion during Amazon Prime Day 2021.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff—and, while we do receive commission from Amazon, all of the goods linked to on our site are independently curated by our Most Wanted shopping team editors. All product details reflect the price and availability at the time of publication.
Savings on Reebok Sneakers
Nab your very own pair of dad shoes for up to 40% off during Prime Day with an excellent selection of throwback styles from Reebok.
Shop Reebok at Amazon
Reebok Classic Nylon Sneaker, $, available at Amazon
Up to 35% Off Cupshe Swimwear
There are a lot of mysteriously-provenanced, copiously-reviewed swimwear brands on Amazon — but one imprint that stands out from the pack is Cupshe. Their maillots and bikinis have racked up positive reviews in the thousands and ratings in the 4.5-star and up region — and several of their customer-beloved (and Refinery29 reader-approved) bathing costumes are marked down today and tomorrow.
Shop Cupshe at Amazon
Cupshe Ruffle Two Piece, $, available at Amazon
Up to 20% off Amazon Brands
We’ve come to appreciate Amazon’s in-house imprints like Daily Ritual, Goodthreads, and Amazon Essentials. While none of the brands’ offerings are reinventing the fashion wheel, the products possess a Goldilocksian “just-right” quality and highly appealing price points that keep us coming back for those good basics. You can always count on a range of discounts on these labels come Prime Day — and this year is no different. (Don’t sleep on the Drop, Amazon’s line of trend-driven “influencer-designed” wardrobe staples — we’ve spotted some seriously wearable duds in the label’s inventory, and sizing runs XS - 3X.)
Shop The Drop at Amazon
The Drop Dina Fleece Sweatpant, $, available at Amazon
Up to 24% off Seasum “Butt Scrunch” Leggings
While these confusingly-textured tights are formally known as the “High Waist Yoga Pants Tummy Control Slimming Booty Leggings Workout Running Butt Lift Tights”, they’re colloquially referred to as the “TikTok” or “butt scrunch” leggings.
Shop Seasum at Amazon
Seasum Butt Lifting Scrunch Booty Leggings, $, available at Amazon
33% Off Baleaf High Waist Biker Shorts
Another viral activewear buy: these high-waisted pocket shorts that have been longtime best-sellers on Amazon, racking up over 50,000 reviews over the years. They’re constantly rotating through the site’s best-sellers landing page, and they were already a steal at $20 — you’d be silly not to buy them for just $13.99 today.
Shop Baleaf on Amazon
Baleaf High Waist Biker Shorts, $, available at Amazon
30% Off True & Co
The super-simple sizing and sublime comfort of this lingerie brand’s wireless bras and bralettes is legendary among customers and Refinery29 editors. Their entire catalog is 30% today and tomorrow only, so we recommend hopping to it. Summer is only going to get hotter — that old, poky underwire bra is not doing you (or the girls) any favors.
Shop True & Co at Amazon
True&Co. True Body Lift Triangle Adjustable Strap Bra, $, available at Amazon
25% Off Butaby Rectangle Sunglasses in Black
Our fashion writer was feeling so indecisive that she ordered these sunglasses in three colors — and she doesn’t regret a single one. Lucky for you, they’re marked down significantly today — and rumor has it they come in sets of two.
Shop Butaby at Amazon
BUTABY Rectangle Sunglasses in Black, $, available at Amazon
40% Off Levi’s Wedgie Straight Jeans
Levi’s legendary dungarees are about as close to The Sisterhood of the Traveling Pants as we’ll ever really get — their butt-flattering powers seem to know no limits (but we do recommend getting your own size).
Shop Levi’s at Amazon
Levi's Levi's Women's Wedgie Straight Jeans, $, available at Amazon
28% Off Simplicity Roll-up Wide Brim Visor
This dead-simple straw sun visor has been following us around Amazon for a few seasons now, but we never gave it much thought until we saw it advertised with a Prime Day deal. Then we noticed the (almost) 3,000 reviews; the 4.6-star rating; and the selection of colors that included this natural raffia, an ultra-chic black, an unexpected navy — and it rolls up easily for traveling? We’re kinda sold.
Shop Simplicity at Amazon
Simplicity Wide Brim Roll-up Visor, $, available at Amazon
Discounts on Luxury Brands
Amazon veeery quietly dropped some Prime Day deals on the high-falutin’ likes of Roland Mouret, Rodarte, and Marina Moscone. If you’ve been looking to nab that embroidered Rodarte sweatshirt for 40% off, now is the time.
Shop luxury brands on sale at Amazon
Rodarte J'aime Rodarte Embroidered Sweatshirt, $, available at Amazon
Up to 30% Off Vera Bradley
Did you go to one of those high schools where everyone carried a Vera Bradley bag? No? Just me? Anyway, the die-hard preppy handbag, luggage, and accessories imprint is up to 30% off for Prime Day — are we have to admit that we’re still feeling a lot of the romantic, nature-inspired prints.
Shop Vera Bradley at Amazon
Vera Bradley Makeup Bag, $, available at Amazon
Like what you see? How about some more R29 goodness, right here?
TikTok-Approved Goods On Sale For Amazon Prime Day
