Nike Releases Emotional COVID-Themed Ad

Christina Marfice

Nike is bringing the feels with another inspiring, pandemic era ad

A lot of the COVID-inspired ads that pop up on our TV and computer screens are seriously groan-worthy. It’s not easy for corporations to address a global crisis in a way that feels appropriate, authentic, and not callous or money-grabbing. But the one company that’s been nailing it for months now is Nike, which, not surprising, since we regularly cried at their ads even before a global health crisis made every day feel a little bit apocalyptic.

Nike’s latest ad uses archival footage that’s been masterfully edited together, so 72 video clips become 36 side-by-side clips of pro athletes, students, and just regular, sports-loving people who appear to be melded together. The editing here is absolutely astonishing — each pair of athletes lines up perfectly so their action moves like it’s one person. Here, see what we mean:

The Nike footage shows everyday athletes melded together with sports stars like Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé.

The very cool editing is accompanied by a voiceover from the one-and-only Rapinoe, who delivers the inspiring message we’ve come to expect from Nike: “We’re never alone, and that is our strength. Because when we’re doubted, we’ll play as one. When we’re held back, we’ll go farther and harder. If we’re not taken seriously, we’ll prove that wrong. And if we don’t fit the sport, we’ll change the sport.”

She adds, “When things aren’t fair, we’ll come together for change. No matter how bad it gets, we will always come back stronger. Because nothing can stop what we can do together.”

If there’s something in your eye, you’re not alone. The Nike ad perfectly addresses the moment we’re in, from the uncertainty of holding sports seasons during the pandemic, to our country’s reckoning with its deeply rooted systemic racism — and the sports stars, like Kaepernick, who have played a huge role in that movement starting in the first place.

“Players may be back on the pitch, but we are not going back to an old normal. We need to continue to reimagine this world and make it better,” Rapinoe said in a statement about the new commercial. “We have all these people in the streets, using their voices, and those voices are being heard. I ask people to be energized by this moment and not let up. I believe it’s everybody’s responsibility to advocate for change.”

We couldn’t agree more.

See the original article on

More From

  • If You’re Not Wearing Your Mask, I Will Call You Out––Call Me The ‘Masked Avenger’

    Recently, I have taken to calling myself The Masked Avenger. I get on buses and ask people, nicely--at first--to don their goddamned masks.

  • The Rock STILL Can’t Convince His Daughter That He’s Maui

    Every time The Rock posts video of himself trying to convince little Tia that he’s Maui from “Moana” it’s cuter than the time before Dwayne “The Rock” Johnson is among our favorite famous dads. With three daughters, he’s total girl dad goals, constantly showering them with encouragement, love, and support. He’s also just flat-out adorable []

  • 9 People Have COVID-19 From The Viral Crowded Hallway Photo School

    First, a photo of a packed hallway went viral. Now at least nine people at this Georgia school have tested positive for COVID-19 Despite the coronavirus pandemic and case numbers being on the rise in many states, schools in some areas have already attempted to open for the fall semester. And if you’ve been online []

  • Zelda Williams Slams Eric Trump For Politicizing A Video Of Her Late Father

    Zelda Williams is pure class, even when one of the Trumps tries to disrespect her father’s legacy It’s been six years since Robin Williams tragically and unexpectedly died. In those six years, his now 31-year-old daughter, Zelda Williams, has grown up without her dad, but with so much empathy and grace. She’s been semi-public about []