Nike Pulls Sneaker After Backlash and Call from Colin Kaepernick

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Nike pulled its American Revolution-themed sneakers from stores after backlash and reportedly a call from Colin Kaepernick. “Nike has chosen not to release the Air Max 1 Quick Strike Fourth of July as it featured the old version of the American flag,” a Nike Spokesperson stated. The shoe featured an original American flag, also known as the Betsy Ross flag, on the back of Nike’s most recent Air Max 1. The Betsy Ross flag was created in the 1770s and features 13 stars to represent the 13 original U.S. colonies. After the company released images of the sneakers online, people on social media criticized the use of the flag. Activist and Nike ambassador Colin Kaepernick advocated for those offended by the design by reportedly reaching out to the company. He said the flag is an “offensive” symbol because of its connection to slavery. In 2018, Kaepernick became the face of Nike’s 30th anniversary ad campaign and sales rose to $10.18 billion. The flag has been associated with white supremacist groups. In summer 2018, Ku Klux Klan members distributed flyers with Klan members holding the Confederate and Betsy Ross flags. Nike also received backlash for its decision to pull the sneaker from Republican Governor Doug Ducey. On July 2, Ducey said he is looking to pull financial incentives for Nike in the state. This video, "Nike Pulls Sneaker After Backlash and Call from Colin Kaepernick ", first appeared on