Nextdoor launches Sell for Good for easy donations to local nonprofits

Anthony Ha

Nextdoor is launching a new feature called Sell for Good, allowing users to sell items on the neighborhood-focused social network and donate the proceeds to local nonprofits.

CEO Sarah Friar said that since the pandemic started, conversations about donations have increased 7x on Nextdoor .

"Communities are hurting," Friar said. "People are looking to go donate, but things like Goodwill and so on are closed."

At the same time, nonprofits are struggling. Pointing to a recent survey from the Nonprofit Finance Fund, she explained, "A lot of them depend on in-person events — the race that you might do, the book drive they always have, all of that has dried up."

One way to support those nonprofits is to sell goods (perhaps the very same goods you were planning to give to Goodwill) on Nextdoor's For Sale and Free section and then donate the money from the sale. In fact, Product Manager Rhett Angold said that users have already been doing this — for example, someone in Berkeley raised thousands of dollars for a local animal shelter by selling homemade masks.

So Sell for Good is designed to make this process as straightforward as possible. Nextdoor has partnered with the PayPal Giving Fund to support nonprofits in different cities, including A Better Chicago, LA Voice, New York Cares, Operation HOPE, Spark, The Hidden Genius Project and ViBe Theater Experience.

Sellers can choose which organization to support, then their sale will be identified as a donation. Once an item has been purchased, the seller can approve the donation and they'll receive a receipt for their tax-deductible contribution.

And while the feature currently donates the full sale proceeds (minus the "typical PayPal processing fees"), Angold said his team is working on giving sellers the ability to donate a smaller portion as well.

Sell for Good is currently available to all Nextdoor users in the United States.


More From

  • Parabola no-code platform raises $8M Series A as it focuses on eCommerce

    Many workers today are still stuck doing a bushel of manual tasks, copying and pasting data into spreadsheets, sending out the same emails every morning and generally lacking any kind of automation because they lack coding skills. Parabola wants to change that with a simple drag and drop workflow set up, and today the startup announced an $8 million Series A investment. Matrix Partners led the round with participation from Thrive Capital and various individual investors.

  • TikTok is being investigated by France's data watchdog

    More worries for TikTok: A European data watchdog that's landed the biggest blow on a tech giant to date -- slapping Google with a $57M fine last year (upheld in June) -- now has an open investigation into the social video app du jour, TechCrunch has confirmed. A spokeswoman for France's CNIL told us it opened an investigation into how the app handles user data in May 2020, following a complaint related to a request to delete a video. Under the European Union's data protection framework, citizens who have given consent for their data to be processed continue to hold a range of rights attached to their personal data, including the ability to request a copy or deletion of the information, or ask for their data in a portable form.

  • Focusing on human and climate health, S2G Ventures launches ocean fund with $100 million in commitments

    S2G Ventures, the Chicago-based investment firm focusing on startups developing technology and services for human and planetary health, is launching a new investment vehicle focused on seafood and oceanic cultivation. It also holds stakes in companies like the healthy food chain, Sweetgreen, the microbial meat replacement technology developer Future Meat Technologies, robotic harvesting tech developer, Augean Robotics, food preservation technology developer Apeel, and other food and agriculture-focused tech companies. It has already received commitments for $100 million in new capital to finance the endeavor and added Kate Danaher, the former chief lending officer at RSF Social Finance, and Larsen Mettler, the former owner and chief financial officer of Silver Bay Seafoods as managing directors to oversee the oceans and seafood strategy.

  • Nurx has $22.5 million in new money, a path to profitability, and new treatments for migraines on the way

    As the COVID-19 epidemic spread across the US earlier this year, Nurx, like most other digital providers of healthcare and prescription services saw a huge spike in demand. Now, with $22.5 million in new financing and a surging annual run rate that could see the company hit $150 million in revenue, the company is emerging as the largest digital practice for women's health. "We saw this tremendous surge in need for our contraception and sensitive health services," says Nurx chief executive Varsha Rao .